Jonathan Avella's Blog

On the eve of the third Churchill’s Renaissance I encourage all to take a deep breath in preparation of what promises to be the greatest day in the history of beer in America. Believe me; I know what I’m talking about. I just finished reading a book that reported the history of beer in our fine country and besides the day when my beloved Yuengling expanded their operations down into Tampa I can’t recall a more important day in beer’s history. Our beer lineup is something sculpted from the bust of an ancient Roman warrior with many kills notched on his belt. The food will be irresistible and mouths will hungrily salivate so much people will have to spit before drinking their delicious beer so as not to water them down. There will be spittoons located in various places around the pub so please spit respectfully.

When I leave the pub tonight around 3:00 in the morning there will be overanxious campers setting up in the parking lot eager to gain the first spot in line. While I sleep this line will grow and grow and grow until it reaches down to Denny’s and back. People will be scarfing down breakfast burritos while they game plan the best way to get as many glasses of Churchill’s Finest Hour as possible. Others will work off a makeshift draft list secretly handed to them by a rogue employee and try to decide which ten tasters they should begin with. What they don’t know is that I am the rogue employee who handed them this list they are carefully studying and what they won’t realize until they make it through the pub’s doors is that it is a decoy. No, there will be no cask of Michelob Celebrate, there will be no nitro Bud Light Lime and unfortunately we just ran out of our last keg of 08 Labatt’s Blue.

Renaissance is a celebration of craft beer and food, but it is also a day where we get to celebrate the San Diego beer community. Churchill’s knows what you the general public wants and we strive to pour it down your throats. We plan to offer the best service available and know that our customers will treat us with respect and patience on such a special day. What that means is the following words will be banned from the pub that day: Bro. People using the forbidden word will be forced to drink warm PBR out of a dog bowl we plan on placing on the floor of the porta potty out front. We will allow one slip up per person but the moment your bro count exceeds one prepare for swift and harsh repercussions. We have made this rule not just for us, but for you as well since no one wants to see a forty year old man yelling bro and waving dollar bills in the air in an attempt to order a glass of white zinfandel.

The beers at Renaissance will be strong so be prepared to be drunk. The key will be to continually eat our phenomenal food throughout the day. There will be some over intoxicated people no matter how much food they consume. Please don’t judge them. This is a beer festival featuring many rare beers so to blame someone for indulging a little too much would be unfair. That is until they vomit. As soon as liquids stop entering their mouths and begin exiting them judgment is encouraged. Now this won’t happen often, but it will happen at least once. The key is to stay out of the line of fire. If you witness someone who is sweating, red in the face or shaking uncontrollably notify you nearest Churchill’s employee and we will escort this person out the door and down the street so they may vomit in a safe and isolated place. Failure to notify us may result in a lunch in your lap that wasn’t yours.

All and all Renaissance will be the most fun you’ve had since losing your virginity and I encourage all of you to join us at some point that day. While you may miss Younger or Finest hour there are 5o other incredible beers right behind them. To the dopes I passed the decoy menu off too do not expect an apology and prepare to be ridiculed when you attempt to order a taster of the bourbon barrel aged Stone Light Bro.