Posts Tagged ‘food’

10 Server Commandments

May 3, 2013

The service you get when you go out to eat dinner a lot of times can make or break your experience. No matter how good the food is if I repeatedly get bad service from the same place I will stop going. Bad service creates an uncomfortable ambiance and can be insulting. In the service industry your livelihood is the gratuity you receive for your service and you have to earn it every day.

Granted as someone who works in the industry you would expect me to be a very hard man to please and at times I can be. But if you ask anyone who currently works as a server they will all agree their fellow service industry employees are usually the best tippers. I believe in tip karma and in order to maintain balance in our strange world I always take care of my brethren. When I get bad service I tip twenty percent. When I get good service I am most likely going to help make your night and quite possibly your weekend.

In order to consistently make twenty percent as a server there are ten basic rules to follow to keep your customer fat, drunk and generous. When I say basic I am not saying being a server is easy because that couldn’t be further from the truth. Being a server is like having to run over hot coals for four to six hours straight while screaming customers jab your sides with javelins. When things go wrong servers usually get blamed by the customer, the kitchen and their manager so on a nightly basis there are multiple people to please.

That being said these basic rules I am about to lay out are easy enough that a blind monkey with one arm could execute them. That is why when a seemingly normal human cannot follow the ten basic commandments of being an efficient and successful server it is very frustrating. To be in the presence of blatant ignorance and stupidity angers me to no end especially when the person portraying these traits expects me to give them money for their services.

So to all you servers out there who can’t figure out why you average six percent in tips I give you the Ten Server Commandments:

Rule One:  Act like you like your job. Now I know a lot of servers hate their jobs for various different reasons and that’s okay. People in every field of employment hate their jobs. However, when the hatred you have for your job reaches a table of customers it is not okay. Part of being a good server is making your customer believe that there is no place in the world you would rather be and there is nothing you would rather be doing then serving them food. If you hate serving so much that you can’t fake it for intervals of less then a minute when dealing with my table it is time for you to choose a new career.

Rule Two:  Never, ever under any circumstance chew gum while serving me. The second I see you pop a bubble I will be asking for my check and leaving. I don’t know if there is something that makes me angrier than having someone taking my order as they noisily and rudely chew on gum like a cow chomping on grass.

Rule Three:  Do not camp at my table. It’s one thing to be friendly and engaging, it’s another to tell me your life story including how your baby daddy just left you again and that your second kid might have to go without for his birthday because the restaurant has been slow. I don’t care. Believe me. If I wanted to talk to someone as I ate I would have sat at the bar.

Rule Four: Be sober. I know this seems like common sense but you would be shocked at how many restaurant employees across the world show up shitfaced to work on a regular basis. If you reek like vodka red bull’s and shots of fireball and continually sway as you try to focus on how I want my burger cooked than I will most likely let your clueless manager who couldn’t manage their way out of a wet paper bag with scissors in their hands know that their employee is intoxicated and costing them business.

Rule Five: Write everything down. I don’t care if you have been waiting tables for your entire life and claim to be able to recite every order you have ever taken if you don’t have a pen and paper out I automatically assume that my order will be fucked up.

Rule Six: Always keep whatever beverage or beverages I have in front of me full. This might be the most important rule to me. Keeping me full of my beverage of choice keeps me happy and makes me more generous when the bill arrives.

Rule Seven: Never blame the kitchen. I hate it when after my food runs long or comes out wrong the first thing the sorry no account server says is, “Sorry, the kitchen’s been fucking up all day I don’t know what’s wrong with them.” This immediately says to me that you are terrible at your job because you just threw the person who works five times as hard as you and makes twenty times less money under the bus in hopes that your fuck up won’t affect your tip.

Rule Eight: Don’t disappear. Sometimes once food gets dropped a server will automatically assume that their guests who are eating are good to be left unattended to for a while. This is a mistake. Once I start eating that’s when I start needing help. As I eat I drink so please reference Rule Six. If my beer glass stays empty for over five minutes because you are out back smoking or talking to your girlfriend if and when you return to my table you will be entering into an extremely hostile situation.

Rule Nine: Don’t drop my check until I ask you to. Nothing says you want me to leave and fast more then giving me my check before I’ve asked for it. Just because I finished my eighth beer does not mean I am done for the evening. At the diner during breakfast fine no problem drop away, but during dinner service keep that check open and in your apron until I say differently.

Rule Ten: Don’t check the tip right in front of me. If I am still at my table and the only thing keeping you from getting off work is grabbing my check book so you can finish your checkout than by all means swipe it off my table. However, do not open the book in front of me so you can read the tip line on my credit card receipt or count the change I left you for the effort. This is offensive and bush league and the next time it happens to me I am taking my tip back.

If you are a server and you follow the Ten Server Commandments then myself and people like me who over tip on a regular basis out of fear of an invisible karmic force that rules our universe will not only tip you fat but we will also continue to come back.

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Buy My Book

July 7, 2012

The United States has just announced that starting this year July 22nd will for now on be known as National Buy a Book Day. America has done so in an effort to encourage not just young people, but everyone to read more. To honor this yearly holiday major cable providers have agreed to only play re-runs of Christian Bale’s new reality TV show “I am a Robot” in an effort to make American’s shut their television’s off. Book stores all over the country will be offering discounts on all books for this one day only and avid readers will have an opportunity to stock up on all the books they always wanted but couldn’t afford.

As the head of the literature department here at GuerillaDeSwine Productions I can safely say on behalf of our entire company we applaud our fine country’s decision to honor reading. We have supported the bill endorsing National Buy a Book Day since the first day it was introduced to Congress. It has been a long time coming as is anything with the government, but for once it looks like somebody somewhere finally got something right.

To help celebrate National Buy a Book Day we have decided to release Love Life, which is the long awaited second novel by yours truly, on Friday the 13th of July, 2012. That Friday copies of Love Life will be available on Amazon.com and on Kindle as well. It will be an honor to have my novel released when not only reading books, but more importantly, buying books is a nationally imposed policy. We have decided to release Love Life right before National Buy A Book Day not just for me, but for the Nation. Many people have inquired when my second novel would be released and we believe giving the people the book they want will help draw readers out to help celebrate National Buy a Book Day.

Love Life is the story of Hunter Jack whose name will soon be tattooed on my left arm. Hunter Jack comes from money and tragedy. Due to heartbreak early in his life he has become obsessed with his own death. A social outcast, Hunter struggles through high school and college. His self-inflicted solitude inspires him to become an aspiring author. Repeated rejection of his words drives him to the brink of fulfilling his suicidal destiny. These desperate thoughts end when the lovely Karenelise moves in next door. Hunter falls for her and discovers that life might have more than heartbreak to offer. When Karenelise’s dangerous past catches up to her, Hunter is thrust into a violent fight to protect the only reason he has left to continue living.

There will be a book release/signing party for Love Life the night of National Buy a Book day. It stands to be the keynote event on a day loaded with action packed literary activities. It will be the first time Love Life will be available for purchase directly from me, the author. We will be hosting the Love Life book signing/release party at Churchill’s Pub and Grille in San Marcos, CA. Churchill’s is widely known throughout the country as being the best craft beer bar in the entire world so releasing my second novel there is an honor.  I would like to personally thank publican Ivan Derezin for supporting our nation’s dedication to reading. There will be specials on draft beer, appetizers and well drinks so bring a thirst not just for literature but for booze and food as well.

In addition to being able to purchase copies of my new book Love Life at the book release/signing party; I will also have very limited copies of the Author’s Cut of First Light, my first novel. It is a special edition that includes the audio book read by the internationally known bartender and penalty kick goaltender Tony Dowson. This is the only time this edition of First Light will be available until I order more copies from the publisher. If you buy a copy of either book or even bring copies of either book with you to the signing/release party at Churchill’s Pub and Grille I will sign them all for free. If you want to bring books written by other author’s I will sign those as well for a dollar a letter. At some point during the release/signing party of Love Life we will have a group reading session to honor National Buy a Book Day.

On Sunday July 22nd, the first annual National Buy a Book day Americans everywhere will be encouraged to get out to book stores and start buying all the books they always wished they had. Everyone is then encouraged to end this National day for literary hijinks at Churchill’s Pub and Grille where Churchill’s and GuerillaDeSwine Productions will be co- hosting the Love Life book signing/release party at 4 pm. It promises to be a wonderful day of celebration, but what is most important to remember is that America wants you to buy more books, beginning with Love Life, by Jonathan Avella.

Churchill’s Renaissance

March 2, 2012

On the eve of the third Churchill’s Renaissance I encourage all to take a deep breath in preparation of what promises to be the greatest day in the history of beer in America. Believe me; I know what I’m talking about. I just finished reading a book that reported the history of beer in our fine country and besides the day when my beloved Yuengling expanded their operations down into Tampa I can’t recall a more important day in beer’s history. Our beer lineup is something sculpted from the bust of an ancient Roman warrior with many kills notched on his belt. The food will be irresistible and mouths will hungrily salivate so much people will have to spit before drinking their delicious beer so as not to water them down. There will be spittoons located in various places around the pub so please spit respectfully.

When I leave the pub tonight around 3:00 in the morning there will be overanxious campers setting up in the parking lot eager to gain the first spot in line. While I sleep this line will grow and grow and grow until it reaches down to Denny’s and back. People will be scarfing down breakfast burritos while they game plan the best way to get as many glasses of Churchill’s Finest Hour as possible. Others will work off a makeshift draft list secretly handed to them by a rogue employee and try to decide which ten tasters they should begin with. What they don’t know is that I am the rogue employee who handed them this list they are carefully studying and what they won’t realize until they make it through the pub’s doors is that it is a decoy. No, there will be no cask of Michelob Celebrate, there will be no nitro Bud Light Lime and unfortunately we just ran out of our last keg of 08 Labatt’s Blue.

Renaissance is a celebration of craft beer and food, but it is also a day where we get to celebrate the San Diego beer community. Churchill’s knows what you the general public wants and we strive to pour it down your throats. We plan to offer the best service available and know that our customers will treat us with respect and patience on such a special day. What that means is the following words will be banned from the pub that day: Bro. People using the forbidden word will be forced to drink warm PBR out of a dog bowl we plan on placing on the floor of the porta potty out front. We will allow one slip up per person but the moment your bro count exceeds one prepare for swift and harsh repercussions. We have made this rule not just for us, but for you as well since no one wants to see a forty year old man yelling bro and waving dollar bills in the air in an attempt to order a glass of white zinfandel.

The beers at Renaissance will be strong so be prepared to be drunk. The key will be to continually eat our phenomenal food throughout the day. There will be some over intoxicated people no matter how much food they consume. Please don’t judge them. This is a beer festival featuring many rare beers so to blame someone for indulging a little too much would be unfair. That is until they vomit. As soon as liquids stop entering their mouths and begin exiting them judgment is encouraged. Now this won’t happen often, but it will happen at least once. The key is to stay out of the line of fire. If you witness someone who is sweating, red in the face or shaking uncontrollably notify you nearest Churchill’s employee and we will escort this person out the door and down the street so they may vomit in a safe and isolated place. Failure to notify us may result in a lunch in your lap that wasn’t yours.

All and all Renaissance will be the most fun you’ve had since losing your virginity and I encourage all of you to join us at some point that day. While you may miss Younger or Finest hour there are 5o other incredible beers right behind them. To the dopes I passed the decoy menu off too do not expect an apology and prepare to be ridiculed when you attempt to order a taster of the bourbon barrel aged Stone Light Bro.

GULP!!!

December 17, 2011

I’m going to create a website called Gulp. It is going to be modeled after Yelp, the evil website made originally with good intentions but which now specifically specializes in making business owners crazy. The difference for Gulp will be that instead of customers reviewing workers, Gulp will consist of reviews written by workers about their customers. Don’t get me wrong I’m not totally against Yelp. I believe that if someone goes to a restaurant several times and repeatedly receives bad food or service that it is their civil duty to let other people know. Yelp gives you a chance to voice your opinion. I have no problem with that concept. My problem is with some of the people who use Yelp. Instead of being constructive or rational they come off as biased and just plain stupid. It only seems fair that if customers get to write whatever they want about people trying to make a living that the working man should get their say too. Reading Yelp can at times be like repeatedly kicking yourself in the groin for an extended amount of time. If you have ever felt the dread of reading a one star review of the restaurant or bar you work at you understand exactly what I mean. Most of the people in the hospitality industry I know are very hard working people who truly believe that making the customer happy is one of the most important aspects of their job. That’s why coming home after an eight hour shift and getting a text message from a Yelp-addicted chef that some anonymous coward gave us a one star review because she couldn’t find a parking space at 8 o’clock on a Friday night and because she had to wait five minutes to use the restroom, and that her one star review has now dropped us to a 4-star as opposed to a 4.5 star restaurant is the last thing I want to hear about it. To Yelp reviewers like that I say I will not go play in traffic because you thought the ice cold beer I served to you was, in your opinion, tepid. Despite what you may believe those kids being loud at the table next to you are not mine, nor did I strategically seat you next to them just to ensure your dining experience would be ruined. I apologize if my not serving your friend who doesn’t have their ID makes you believe I am on a power trip. The fact that you have deemed my clientele to be snooty locals or fat bitchy chicks really has no bearing on the food or service. Also any restaurant employee talking shit on Yelp about another restaurant out of spite or envy or jealousy should be outcast from society and left to live in the woods eating only berries and deer shit. It’s idiotic comments like the ones referenced above that have inspired Gulp and once it is unleashed I cannot be held responsible for the consequences. Now, not just customers get to be irrational and hateful. Employees in customer service everywhere will now have an anonymous way to talk shit about the people they serve. Welcome to Gulp. But beware, or I might just Gulp the shit out of you.


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