Jonathan Avella's Blog

There is a four letter website out there that stands for everything that is wrong with social media. This website allows any asshole with a cell phone to spew hate filled reviews attacking people in the service industry because they are upset that there is no Amber Ale on tap. They seem to have no control over what slanderous rhetoric its users post. Anyone who has ever waited or bussed a table, tended bar, been a floor or general manager or worked the door as a security guard will tell you that 90% of what you read on this website is bullshit usually made up by a user under the influence of alcohol. I understand that speech is free in this country but personally attacking an employee of an establishment you patronize, while drunk and recently ejected, does not equate to freedom of speech in my mind.

I have so many negative reviews about me that it is impossible to count. I have been called both racist and sexist on this site. I have been accused of being a pathetic little man drunk with the power of running a restaurant on this site. I have been referred to as a shameless prick who inexcusably backs his staff on this site. One time some schmuck actually posted a picture of a dog taking a shit and had the nerve to compare me to the pile of dung on this site.

Mind you these nasty things have been written about me because I was just trying to do my job. When was the last time something that happened at your job got blasted out on the internet with the express purpose of making you look like a jackass? Think hard. For me it’s much easier to recall because it happens every several months. If you want to pull me aside and say these awful things to my face that’s fine. It most likely won’t end well but one way or another it will end. Don’t be a coward and run to your laptop or tablet and blatantly make shit up that threatens my livelihood. Once it goes up on this site it is there for the public to read and now not just one person thinks I am all these awful things but the entire world is encouraged to make the same rash judgement.

So, you say to me, “It’s just a silly little website. Nobody cares that much about what is written there. Readers are smart enough to decipher the legitimate reviews versus the bullshit ones.”  First of all, the people who use this site are not that smart. Trust me I deal with them on a daily basis. If they were in a spelling bee versus a stack of bricks I’m taking the bricks, big time. Second of all people do care. I have seen people cry after reading a nasty review that was written about them. I’ve met people in this industry who have lost their job because they got too many bad reviews most of which were bullshit. If people didn’t care what was written on this shitbag site then certain restaurants wouldn’t discount customers who write five star reviews about them.

I have been in or around the restaurant business for 20 plus years and have been in the craft beer industry the last ten and what I have found is that people in this industry care about what they do, a lot. This is a career not some summer job motherfucker and every day I go to work I try to be better than I was the day before. When things don’t go well I lose sleep or drink to excess usually both. When my teammates have a bad day I feel it, because I care about them too. We work long hours on our feet trying extremely hard to provide our patrons with stellar product and service.

To do all that and then have some punk ass permanently stoned college hipster or some Quaalude popping soccer mom who have never waited a table in their life tell the internet that I suck at my job is something I am no longer able to just sit here and take. In fact, a very good friend of mine and I are going to open a restaurant for all these expert reviewers of a business they have never been employed in and it’s going to be called “Go Fuck Yourself” (patent pending). That way when they don’t like how things go down in our house they can reference the sign on the front door.

Service industry people unite. They want to write about us then let’s write about them. There is a website called GULPU.com™ coming to you soon. It’s our site to talk about how awful they are. For now, get stress off your chest with us at https://www.facebook.com/GULPU/

That way the next time some redneck with dip spit dribbling down his chin tries to fight you because you wouldn’t serve his pregnant girlfriend alcohol the real story will be heard too. Oh yeah, I almost forgot “Fuck Yelp”.